Comments on: Selling the proud history of Newcastle United?

By: lesh

lesh — Tue, 24 Nov 2009 09:08:21 +0000

So, Sardust has spent a great deal of time in the City with Marketing, Advertising, PR, Networking and “Strategic Alliance” Club type companies .

Wow! Is there no limit to his talents?

By: Micky Toon

Micky Toon — Sun, 22 Nov 2009 20:18:40 +0000

I do know that should this name change be more perminent then should England win the right to hold the 2018 world cup then out stadium wouldn’t get a look in. FIFA won’t allow games to be held at stadiums where the naming rights have been sold off. There’s more to it but I’m posting on my phone and can’t be bothered to look it up

By: chuck

chuck — Sun, 22 Nov 2009 17:56:55 +0000

Stardy
Think you are playing “the devils advocate” here, if so please go back to their statement and tell me that`s a good example of communication.
It`s really a poor attempt, being overly wordy and would receive a “C” if written as part of any high school essay.
For instance when did you ever hear the term resume used in regard to anything but an individual, do football clubs have resume`s ?
So believing they were hired on ability , hope it was before they came out with the above statement.

By: Excelsior

Excelsior — Sun, 22 Nov 2009 17:05:27 +0000

Quite right too Stardust, a reputation is merely that….reputation. The proof of any pudding is in the eating. You’re also right that talent exists all over the country; the thing is the majority of that talent finds it’s way to the capitol; leaving the regional agencies to manage with what’s left (wanna-be’s and faded stars); I don’t KNOW whether Mike has done this for financial rather than talent reasons but, based on everything he’s done at the club thus far, I’m guessing he has. I should’ve known you’d be an expert in the ins and outs of the heady world of advertising…something made it inevitable. As I said I hope we get more than just another shiny brochure to show for Mike’s faith and…ahem… investment.

By: Stuart79

Stuart79 — Sun, 22 Nov 2009 14:31:06 +0000

Buy cheap ya buy twice!

Our transfer policy should stand that up….

By: Stardust

Stardust — Sun, 22 Nov 2009 12:42:08 +0000

Excelsior – I spend a great deal of time in the City with Marketing, Advertising, PR, Networking and “Strategic Alliance” Club type companies .

To be fair one thing is certain when you are down there – they are 5-50 times the cost for no more guaranteed success. They demand more money implying that money alone is the answer. It is not, nor is location.

Talent exists all over the UK, and just because you have not heard of them, nor dealt with them – does not mean they do not have talent.

In fact your statements are the same ones I hear at every pitch for my business – is based on cowardice and a fear factor. Ampersand won the contract on their own merits – its poor poor form to put down a regional success based on capital snobbery. Utter tosh my friend – utter tosh.

By: Excelsior

Excelsior — Sun, 22 Nov 2009 09:03:42 +0000

BTW Advertising is a bitter, jaundiced business to be in. Having been in it’s thrall now for 23 years my original “Every kind thought is the hope of the world” ethos has been ground down into something more prosaic….less starry-eyed. Face value is merely that….if you buy into it then you can’t complain about what you get.

By: Excelsior

Excelsior — Sun, 22 Nov 2009 09:00:21 +0000

Sorry my view seems so jaundiced to you Clint. This is my area, I know a great many agencies both here and abroad…i’d just not heard of this one. That coupled with it’s regional location (and regional business base) lead me to believe the decision to hire them was financial rather than work based.

The club badge features prominently of their (admittedly temporary) website, along with Evertons. They’re anxious to show they’re working with us; the deal was only done “five minutes” ago and yet there we are….being waved around like a cool girlfriend at a geeky party. The elevation that Ampersands profile receives from this deal will be as important to them as the money. I hope we get more than a glossy brochure out of it….my suspicions are that we won’t. If that makes me “snobbish” then so be it.

By: chuck

chuck — Sat, 21 Nov 2009 20:20:50 +0000

Having experienced some of the screwed up decisions made by the present ownership and having just re read the statement from Ampersand, looks like another screwed up decision has been made.
That is unless they were hired for their obfuscation or gibberish producing skills.
Eh ! Whadayagonnado ?

By: workyticket

workyticket — Sat, 21 Nov 2009 19:55:46 +0000

Stardust says: November 21, 2009 at 7:45 pm "BBM – Worky – were you instructed to publish this article for fear of libel?" No Stardust, Bowburn put the whole body of the message in the story with no omissions. That was it.