“Use the local passion for football to encourage learning and promote healthy lifestyles that will make a real difference to the lives of disadvantaged children, young people and families in our region.”
After a week of bidding, the letters finally went under the virtual hammer for a total of £15,536.13 (minus commission). The higest price paid for one individual letter was £3100.00 for the first “N” in the sign to go on sale, though the other “N”, which was exactly the same went for a far more modest £959.99. The chepest of the letters was the letter “I”, which went for a mere £555.44.
Bidding on the items closed in the hour leading up to the start of yesterday’s match against Tottenham Hotspur, where the new inproved sign, enhanced by two beautiful Sports Direct logos on either flank, was proudly on display.
Well at least the proceeds went to a good cause.
You can see the 15 now closed ebay listings, and what each letter brought individually, here.