Sports Direct get free advertising, but what about Dunlop, Firetrap, Cruise etc?

NUFC Blog on metro.co.uk

NUFC Blog on metro.co.uk

My latest story on metro.co.uk is now up!

As is usual with the Metro, it now has a veritable cornucopia of titles chosen my their crack team of headline writers, sub-eds or whatever. However, my original title for it was the same as this piece, ie “Sports Direct get free advertising, but what about Dunlop, Firetrap, Cruise etc?” so I’ll stick with that one here.

On the piece itself, well we all know that Sports Direct don’t pay anything for all the advertising at St James’ Park and the club’s Benton training ground. However, some of you who might not follow Mike Ashley’s ever expanding business empire quite as closely as I do may not know that there are several other Sports Direct sub-brands such as Dunlop, Firetrap and Cruise who are also advertising at St James’ Park on a fairly regular basis.

Once you take away all the Ashley brands, and of course, Wronga, there’s hardly anything left. So little in fact that it’s extremely hard to believe that the 20th largest club in the world, a club competing in the world’s most popular and televised football league only advertise Ashley brands for free in areas which haven’t been taken by paying advertisers. Once again, it is an insult to our intelligence.

But you you want to read more, you can by following the link below.

Sports Direct get free advertising, but what about Dunlop, Firetrap, Cruise etc?

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61 Responses to “Sports Direct get free advertising, but what about Dunlop, Firetrap, Cruise etc?”

  1. 1
    avatar tunyc says:

    An obvious scam.

    Again, I’ll have to point out to my landlord that I shouldn’t have to pay rent-I’m only occupying “otherwise unused space.”

  2. 2
    avatar Dis.appointed says:

    All well and good tunyc but would you pay rent if you owned your house outright? I doubt you would so why would MA pay to advertise his own brands on his own property?

  3. 3
    avatar Nutmag says:

    I suppose you could also ask why would you lend “yourself” £100m?

  4. 4
    avatar AndyMac says:

    Dis.appointed says:

    “All well and good tunyc but would you pay rent if you owned your house outright? I doubt you would so why would MA pay to advertise his own brands on his own property?”

    Each one of Fatman’s companies has to stand on its own feet according to the Fat Oaf.

    So why should NUFC wipe SD’s arse with free advertising ?

  5. 5
    avatar GS says:

    When you look at the table now, can we get above like 9th or 10th. Most of the rest are bought and paid for? Even Liverpool and Southampton.

    And Spurs, c’mon.

    We are bought and paid for. Except we don’t see the money.

  6. 6
    avatar TOONARMYELITE says:

    fat twonks bleeding the club dry

  7. 7
    avatar chuck says:

    I would like to know, which government board supervises football clubs revenue from both advertising boards and in place fixtures and how this works in regard to taxable income.
    Who in fact place’s a fixed value on both, being they would normally be a sourse of revenue to the club.
    Is the fact that NUFC has decided to provide free advertising to Ashley’s other buisiness interests result in both a tax break for those interests, to the detriment of the club.
    As i would like to know what happened to the reduction in revenue, from 23.9m in 2004/5 payed to the club, compared to the reported recent 13.8m. received last season.
    Does it in fact make sense ?

  8. 8
    avatar chuck says:

    I certainly understand there’s a difference, between fixed sign’s ie. “Sports Direcct” which are everywhere you look and as others have noted, signs advertising some of the (tatty) brands acquired by Ashley.
    Considering, there is a difference between NUFC and Sports Direct (two seperate companies) should SD not in that case pay like any corporation (an amount to the club) for tv exposure or should they be entitled to free advertising, to the detriment of the club.

  9. 9
    avatar chuck says:

    It’s all about the dosh, in’it ?
    Never was any different, was it ?

  10. 10
    avatar chuck says:

    Newcarsil or Rayngers ?
    I goota a brilliant plan.
    Sell Newcarsil n’ buy Rangers for next to nowt, hey ! fifty thousand seat stadium.
    Forgetaboud the scottish lower league, join the English lower league n’ work your way up to the premier league.
    Thosands of potential jerseys, European football, SD decorating the shirt, hell, where could you get a better deal ?
    All ya gotta do is find a buyer for NUFC and hopefully soon.

  11. 11
    avatar workyticket says:

    chuck says:
    November 7, 2013 at 3:52 am

    “I would like to know, which government board supervises football clubs revenue from both advertising boards and in place fixtures and how this works in regard to taxable income.”

    Chuck, if you means who deals with tax it’s HMRC (Her Majesty’s Revenue and Customs), same as anyone. However, Mike Ashley seems to have successfully manoeuvred his way around the obstacle of paying Corporation Tax at NUFC for the last few years.

    There is also a Ministry of Culture, Media and Sport which deals with sport but tax is tax, like it is with the IRS over there.

  12. 12
    avatar workyticket says:

    chuck says:
    November 7, 2013 at 4:13 am

    “I certainly understand there’s a difference, between fixed sign’s ie. “Sports Direcct” which are everywhere you look and as others have noted, signs advertising some of the (tatty) brands acquired by Ashley.”

    Sports Direct use both, Chuck.

  13. 13
  14. 14
    avatar workyticket says:

    Sports Direct News is now following me on Twitta.

  15. 15
    avatar chuck says:

    Hey good luck to him, probably a decent guy (Williamson)
    Ain’t his fault he wasn’t blessed with the skills of others, but he’s a tryer.
    Of course Ed., as far as i’m concerned, has lost any credibility a long time ago and i pay little attention to anything he writes.

  16. 16
    avatar chuck says:

    It’s already started and i wish i knew where it’s coming from (plus i am probably contributing to-wards it)
    Talking bout the fact the media have already generated this bidding war between Arsenal and Liverpool, for Cabaye’s signature.
    Could it possibly be emanating from St. James’ Park itself ?
    Wouldn’t surprise me, as im sure Ashley has visions of repeating the Carroll deal and twenty big ones would certainly tempt most any club for a player of Cabayes talents.
    On the other hand, he would fit well into either side and decent playmakers who get a few goals and can put their foot in, are someyhing of a rare commodity.
    However if it were to happen (who knows what transpired between he and the club, following the falling out)
    we still have Anita and Bigirimana (who i think will develope into a talented player)
    Plus if coached right, Sissoko could surpass all of them in the midfield engine role.
    Twenty million plus a few bob for Gosling and Obertan, could buy us defender Bruno Martins currently doing good at Fyenoord and possibly a decent striker, as i fear we may loose Remy.
    Martins is only twenty one and will no doubt develope into a talented defender, right age, could partner up with Dummett and Haidara, as the future mainstays of the back four.

  17. 17
    avatar chuck says:

    Hell i almost convinced myself with that rant.
    I should have Joe’s role, bit o’ this , bit o’ that, good seat every Saturday, plus a few bob, nah !
    Couldn’t stand being around those cnuts.

  18. 18
    avatar workyticket says:

    chuck says:
    November 7, 2013 at 7:02 pm

    “It’s already started and i wish i knew where it’s coming from (plus i am probably contributing to-wards it)
    “Talking bout the fact the media have already generated this bidding war between Arsenal and Liverpool, for Cabaye’s signature.
    “Could it possibly be emanating from St. James’ Park itself ?”

    It came from Sports Direct News, Chuck.

    They were the first to write that story, then other low quality blogs just copied it because it saves them the bother of thinking.

  19. 19
    avatar GS says:

    Williamson? We play better when he is in the team, even when we get beat by scum.

    He is not the most skillful player, but he can head the ball and we don’t get beat by Hull (Tigers).

    It would be nice if he scored a f@cking goal now and again. That’s asking too much though. How many years has it been since we scored from a corner?

  20. 20
    avatar GS says:

    Do you think Shola has got as far as he has because he is a really nice guy and is funny? If he was a dick like Robin van Persie or Rooney, I am not sure if he would have survived.

  21. 21
    avatar joe hawkins says:

    GS, That’s basically it!
    He’s a manager’s dream, He doesn’t drink, Do drugs, He’s never in bother, And as a result, Probably never late.
    Hoy in the fact he’s a Christian, And his old man is the local minister!
    Would you sell him after all that?, God would send down a “Plague Of Locusts”

    Keegan was the only manager who realised his limitations, And wanted to get rid of him.
    It’s okay for Keegan to get rid of him, Because he is “The Messiah”, So there’s no comebacks! lol

  22. 22
    avatar workyticket says:

    People still don’t seem to get it that Ameobi actually has quite a good record for Newcastle United.

    If you bear in mind that most of his appearences have only been as a substitute, he’s scored a goal every 270 minutes he’s played, which is one every three games over 12/13 years.

  23. 23
    avatar joe hawkins says:

    Worky, All joking aside, He has chipped in with some important goals over the years.
    IMO, The biggest reason for him not hitting the heights, Is down to having a bad body, A la Duncan Ferguson, And a distinct lack of pace.
    I think that’s why a lot of his goals came in Europe, Where the pace is slowed down, And he looks a better player.
    The style on the continent suits his game, And The Premiership doesn’t do him justice.

  24. 24
    avatar sirjasontoon says:

    Firetramp

  25. 25
    avatar sirjasontoon says:

    I googled a pair of Nike Flash Trainers and a few of Ashley s outlets had them pretty cheap but I bought them off ebay instead for a few quid more as I refuse to line his pockets.

  26. 26
    avatar workyticket says:

    Cruise used to be a good shop. They had a shop in Newcastle many years ago and I used to get a fair bit of me nice clobba in there when I was a Geordie. I’ll never darken their door again.

    SJT, Cruyff trainers.

  27. 27
    avatar sirjasontoon says:

    I bought some white Cruyff’s from Flannells a while back dunno if Ashley owned it then haha Cool trainers but the soles wore out real quick : )

  28. 28
    avatar GS says:

    Joe @23: I have a bad body and a distinct lack of pace. Do you think I will do well in Europe?

  29. 29
    avatar stewpot says:

    my mate brooksie was store manager at cruise in the early 90s.

    the shop is still there, brooksie’s whereabouts is a mystery.

  30. 30
    avatar joe hawkins says:

    GS, Nowt to stop you, There’s plenty Brasses in Amsterdam! lol

  31. 31
    avatar joe hawkins says:

    Used to be a decent brand “Firetrap”, Back in the early 90’s, A lot of my pals were wearing the cords, Which were in fashion at the time.
    Like everything else Ashley touches though, It’s a bit like the Skittles advert, With the old black bloke who turns everything into Skittles.
    With Ashley though, It’s fecal matter unfortunately!

  32. 32
    avatar tunyc says:

    GS @ 20: ah, that’s hard on him. He’s a hulk of a man with some actual athleticism. Most guys I’ve known who were that big were clumsy oafs. He could have come over here at 18 and walked onto the squad at a lot of good college (American) football programs with no experience at all because he’s 6’3″/210 and can run without tripping over his feet. Plus, he doesn’t seem to be an idiot.

    It’s a less common package than most realize, I think.

    “Firetrap” sounds like a term for a redhead’s vagina…

  33. 33
    avatar chuck says:

    Hmmm! the Pardew rumor just won’t go away.
    Talking bout him taking the job at his former club QPR.
    Plus the odds have dropped.
    This would certainly be good news for most.
    Ashley wouldn’t have to piece him off, he could avoid a possible sacking if or when things eventually turn brown.
    The majority of the Newcarsil fans would be overjoyed, however the QPR fans, may not quite see things in that light.
    If it doesent happen, our next opportunity may not come until after the World Cup, when they fire Woy and start looking around for someone with a mediocre record who looks good in a blazer and waffles on (gotta watch is elocution though) No more wivs and we was’s like.
    Hey! the perfect candidate, for that poison chalice number.
    We live in hope.

  34. 34
    avatar chuck says:

    For what it’s worth, here’s my line up fo the Sunday outing.

    *************KRUL*************
    ***YANGA-MBIWA ***COLOCINNI***
    DEBUCHY*****************SANTON
    ************TIOTE*************
    SISSOKO****CABAYE****GOUFFRAN
    ***********HBA***************
    *************REMY************

    Marveaux
    Cisse
    Anita
    Taylor
    Bigirimana

    If our midfielders put out the same physical effort as they did against Chelsea, they will have to be relieved around the seventy minute period, mainly Gouffran and Sissoko, we have to play the same game, stretch them, defend well and use that quick breakout as against Chelsea.
    We have pace in the side and should take advantage of it.

  35. 35
    avatar chuck says:

    Shola Ameobi
    I have mentioned before, the guy is much maligned, accused of being lazy and other things.
    However he’s been, looking at his record, a decent player with a not shabby scoring record, plus a good penalty taker.
    I believe as i have said before, it’s possibly his languid style of movement, he has or had pace, but his style of moving never seemed to reflect it.
    There’s a certain similarity in regards to his brother Sammy’s movement.
    But both are decent players, though Shola may have lost a step, he can still be used as a late impact player.
    Wheras Sammy will only improve.
    I dont get it with the pace of to-days game in the PL,
    why most managers dont use the full three subs earlier,
    Some waiting untill the final five or ten minutes ?
    During the Chelsea game, it was obvious Gouffran and Sissoko were exhausted and had to come off, as were others, why delay ?
    It’s smart man management.

  36. 36
    avatar workyticket says:

    chuck says:
    November 8, 2013 at 8:34 pm

    “Hmmm! the Pardew rumor just won’t go away.
    Talking bout him taking the job at his former club QPR.”

    Crystal Palace, Chuck. QPR have Harry Redknapp.

    “If it doesent happen, our next opportunity may not come until after the World Cup, when they fire Woy”

    What makes you think they’ll fire Hodgson after the World Cup? He’s been OK so far.

  37. 37
    avatar GS says:

    tunyc: every time I see Shola interviewed he comes across as just a nice, funny guy. He is decent backup but will be way too old the next time we get into Europe.

    I know I said I wouldn’t talk to Chuck so I will talk to you instead :) MBiwa and Coloccini don’t work well together. Every corner and free kick looks like it will result in a goal.

    We look much steadier with Worky’s pal Williamson.

  38. 38
    avatar GS says:

    Thanks Worky. I didn’t want to correct him because he would just get mad at me.

  39. 39
    avatar workyticket says:

    chuck says:
    November 8, 2013 at 9:11 pm

    “I believe as i have said before, it’s possibly his languid style of movement, he has or had pace, but his style of moving never seemed to reflect it.”

    Well they do say that great minds think alike, Chuck!

    “His deceptively languorous gait has undoubtedly played a part in similar criticism of the player in the past”

    http://www.nufcblog.org/2012/02/its-time-to-stop-the-anti-ameobi-hysteria/

  40. 40
    avatar workyticket says:

    GS says:
    November 8, 2013 at 9:19 pm

    “We look much steadier with Worky’s pal Williamson.”

    Well I did try to tell Pardew, though I also told him and Ashley that Vertonghen was the real solution who has it all. Llambias said he was too dear but he doubled his value in months and Ashley likes that sort of thing.

    GS, you’re the money whizz ’round here, did you get yourself some Twitta shares the other day then sell ‘em PDQ?

  41. 41
    avatar GS says:

    Worky @40: that would have been impossible because the investment bankers give hot IPOs to their friends. It opened higher than it closed for the day, so I would have lost money if I had bought it.

    I think Tw@tter is bigger than US Steel as they say in The Godfather. $30 billion for a company that doesn’t really have a way to make money at the moment.

  42. 42
    avatar workyticket says:

    tunyc says:
    November 8, 2013 at 4:45 pm

    ““Firetrap” sounds like a term for a redhead’s vagina…”

    And ‘Cruise’ sounds like a night for chaps with Edwardian moustaches and leather caps, a bit like ‘Man City.’

  43. 43
    avatar GS says:

    It is funny isn’t it? We must be the only club in England whose ambition is to NOT get into Europe. Damn it Shola, it is all your fault for flattering to deceive us in Europe.

  44. 44
    avatar GS says:

    Worky: the only time I was in Manchester there were men in speedos on stilts. I think it was a gay pride thing.

    Why you would be proud to be wearing speedos on stilts I have no idea?

  45. 45
    avatar joe hawkins says:

    One of the best shifts i seen Shola put in, Was away in Leverkusen, I think it was 3-1, During the “Robson Era”.

  46. 46
    avatar workyticket says:

    GS, I do know from being a web person that there’s a big industry in fake followers on Twitta.

    Most, possibly all of the big stars on there with many millions of so called followers have bought big chunks of them. They say that the fading Britney Spears is one of the worst and has millions of fakes in a vain effort to keep up with the likes of Lady Gaga and Katy Perry.

    GS says:
    November 8, 2013 at 9:56 pm

    “Worky: the only time I was in Manchester there were men in speedos on stilts. I think it was a gay pride thing.”

    I know you’ve been away for quite a while but Manchester’s a big Gay centre now like San Francisco and has it’s own Gay quarter around Canal street. Brighton’s just one big Gay area nowadays.

  47. 47
    avatar GS says:

    It was by the canal. It was a weird weekend as Oasis were playing and there were a bunch of lads from Middlesborough drinking stella at 4am and wearing floppy pale blue hats.

    I couldn’t sleep and went to the hotel lobby to read a book and then I was confronted by the 24 hour party people. I had my cup o’ tea and slippers.

  48. 48
    avatar workyticket says:

    GS says:
    November 8, 2013 at 10:31 pm

    “It was by the canal.”

    Whenever I see that or hear it, I always think of a Throbbing Gristle track I used to have called ‘Persuasion’

    I’ve got a little biscuit tin to keep your panties in

    Soiled panties, white panties, school panties, Y-front panties

    By the canal

  49. 49
    avatar chuck says:

    Worky yes of course I ment Palace, which is my sons team (not literally) from the late nineties, when he did a semester @ London U. dahn a’ east end like.
    Why he chose Palace and that particular school i will never know, poor ubringing i guess.
    I think it was more of a holiday as he mentioned the corriculum was like high school, plus i think he spent more time travelling around Europe than studying, which was in itself an education.

  50. 50
    avatar GS says:

    Worky @48? What?

    I broke up with the girlfriend today as we have a few issues.

    Not as many as you though, judging by your post @48.

    I went to a Bon Jovi concert with her the other week and was even nice enough to not tell her it was crap and he can’t sing to save his life.

  51. 51
    avatar chuck says:

    Everyone it seems has the idea that wingers are designated to cover for attacking wing backs, of which, we have two decent ones.
    It must have only recently accured to Pardew, that instead of giving them a free rein to go charging upfield, regardless of how the sides are positioned.
    To perhaps take into consideration whether it’s the thing to do, taking a look around first.
    In which case both have could have been accused of actually doing their jobs recently.
    Instead of leaving defensive matters to the CD’s.
    However there is what i consider (though old fashioned) the role i would play Tiote in, that of a sweeper sitting in front of the back four and either breaking up attacks (his forte) or covering for a particular charging FB., leaving the winger to join with the attack.
    And could you just imagine how good he could be, if he only learned to distribute the ball well.
    But then what do i know !

  52. 52
    avatar chuck says:

    I cant figure out whats up with the market, goes up and down like an elevator, almost two hundred points either way from the DJ,but what’s generating such action remains vague.
    But hey, i’m not complaining, yet!

  53. 53
    avatar GS says:

    I tried to tell her that he still looks like a poodle and that mullets went out with Chris Waddle and Glen Hoddle.

    I think that’s where the trouble started with her.

  54. 54
    avatar chuck says:

    Worky
    What on earth was that @ 48, sounded like a mixture of the Moody blues and the art ensemble of Chicago, both nodding off on smack.

  55. 55
    avatar GS says:

    Chuck:

    I think Ben Graham said about the stock market that it fluctuates.

    Warren Buffett’s best advice was “don’t lose money”.

    I don’t know if we can make any money with tw@tter. Seems a bit bubbly to me but you should stay until the Fed decides they will stop priming the pump.

  56. 56
    avatar chuck says:

    I’ bored, later!

  57. 57
    avatar workyticket says:

    GS says:
    November 9, 2013 at 12:50 am

    “Not as many as you though, judging by your post @48.

    “I went to a Bon Jovi concert with her the other week and was even nice enough to not tell her it was crap and he can’t sing to save his life.”

    GS, Back in the 80s I used to have a friend who had a friend whose idea of a good night out was to go scenes of the Yorkshire Ripper murders in the dead of night and listen to Throbbing Gristle. I think that’s slightly more strange than just listening to the music but I’d rather do that than go to a Bon Jovi gig though.

  58. 58
    avatar GS says:

    Worky: you should send me money. Every time I show up, Chuck leaves.

  59. 59
    avatar GS says:

    Luckily Adabayor will not be playing on Sunday. He killed us a couple of years ago.

    Doesn’t matter, if we play Coloccini and MBiwa together we have no hope anyway. Hopefully, Alan won’t seek you know who’s advice on that one.

    He seems like he is finally getting a clue. It would be good if he could fit Ben Arfa in the team though. The problem is that Gouffran has been our best player.

  60. 60
    avatar workyticket says:

    WTF have Google done to YouTube? It’s absolutely hideous now and they’re forcing people to open a Google+ account just to sign in as a user.

  61. 61
    avatar i know it says:

    Quality content is the main to interest the people to visit the web page, that’s what this website is providing.

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