My latest story on metro.co.uk is now up!
As is usual with the Metro, it now has a veritable cornucopia of titles chosen my their crack team of headline writers, sub-eds or whatever. However, my original title for it was the same as this piece, ie “Sports Direct get free advertising, but what about Dunlop, Firetrap, Cruise etc?” so I’ll stick with that one here.
On the piece itself, well we all know that Sports Direct don’t pay anything for all the advertising at St James’ Park and the club’s Benton training ground. However, some of you who might not follow Mike Ashley’s ever expanding business empire quite as closely as I do may not know that there are several other Sports Direct sub-brands such as Dunlop, Firetrap and Cruise who are also advertising at St James’ Park on a fairly regular basis.
Once you take away all the Ashley brands, and of course, Wronga, there’s hardly anything left. So little in fact that it’s extremely hard to believe that the 20th largest club in the world, a club competing in the world’s most popular and televised football league only advertise Ashley brands for free in areas which haven’t been taken by paying advertisers. Once again, it is an insult to our intelligence.
But you you want to read more, you can by following the link below.