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Archive for category: Newcastle United sponsorship deals.

What was Newcastle United’s £498,000 payment to Sports Direct for?

November 21st, 2013 | 47 Comments |

NUFC in Sports Direct's 2013 annual report.
Exhibit A.
Firstly, I should declare that this piece was originally inspired by another, one of several on Newcastle United’s finances by a brace of accountants who also happen to be Toon fans in the latest issue of fanzine, ‘True Faith.’ It’s a very good read.

Of course, it has been known for quite some time that Sports Direct don’t pay a brass farthing for all the extensive worldwide publicity they get from Newcastle United. This was something which was finally confirmed by the club’s financial director, John Irving, at the first ‘Fans’ Forum’ meeting between representatives of the fans, the club, and sponsors, Wronga.

However it certainly less well known that although Newcastle United have been paid the square root of b*ggerall for all those vulgar signs, they actually had to PAY Sports Direct half a million pounds in 2012-13 as shown in SD’s 2013 Annual Report (page 90 under “Related Party Transactions”). Here you will see that Sports Direct received a payment of £498,000 from “Connected Persons,” Newcastle United Football Club. (more…)


Sports Direct get free advertising, but what about Dunlop, Firetrap, Cruise etc?

November 6th, 2013 | 61 Comments |

NUFC Blog on metro.co.uk
NUFC Blog on metro.co.uk
My latest story on metro.co.uk is now up!

As is usual with the Metro, it now has a veritable cornucopia of titles chosen my their crack team of headline writers, sub-eds or whatever. However, my original title for it was the same as this piece, ie “Sports Direct get free advertising, but what about Dunlop, Firetrap, Cruise etc?” so I’ll stick with that one here.

On the piece itself, well we all know that Sports Direct don’t pay anything for all the advertising at St James’ Park and the club’s Benton training ground. However, some of you who might not follow Mike Ashley’s ever expanding business empire quite as closely as I do may not know that there are several other Sports Direct sub-brands such as Dunlop, Firetrap and Cruise who are also advertising at St James’ Park on a fairly regular basis. (more…)


Newcastle United’s commercial revenue is only half what it should be

October 2nd, 2013 | 57 Comments |

Sports Direct signs at SJP.
Sports Direct: Only using ‘unused’ advertising space.
Inspired by members of the NUFC board saying Sports Direct only takes up unused advertising space at SJP, as well as Newcastle United’s lousy commercial revenue figures, I decided to do a little number crunching and research.

Referring to figures from other clubs using Deloitte’s “Annual Review of Football Finance” and all the other sources I could find, as well as looking at other revenue streams for the club using the club’s last published accounts. I estimate that as per Newcastle United’s last published accounts (for the 2011-12 season), the club is only getting just over half the commercial revenue it should be.

According to my research, if Newcastle United were an average Premier League club with around 27% of the club’s revenue coming from commercial sources such as shirt sales and sponsorship, we should be getting around £25 million per season in total when we are actually only getting only a paltry £13.8 million. Having written that, with the third highest average attendances in the Premier League, some might say that these figures could be skewed somewhat as Newcastle United might be expected to get a higher percentage than normal from matchday revenue. However, they were exactly the same as the average for the whole Premier League, around £21.5 million of £93.3 million, or 23% of total turnover. (more…)


Toon fans! If you want to protest, here’s what you should know

September 9th, 2013 | 45 Comments |

Revolting Newcastle United fans.
The fans are revolting, but Will they be effective this time?
Newcastle United fans are revolting!

However, writing as someone who used to be an protester and fundraiser myself in the past, not over Newcastle United but over causes such as civil liberties, racism and the like, from what I have read and seen of Newcastle United fans’ planned protests so far, the chances of success don’t seem to be that great at all. This isn’t because the protestors don’t have a case, more that the protagonists don’t seem to be protesters, quite simply, they don’t know how to do it properly. They’re more like brickies and plumbers who are blundering around in a field they don’t understand, a bit like Mike Ashley trying to run a large Premier League football club really!

Please don’t misunderstand, this is not to be unecessarily disparaging at all, it’s just an appeal to realism, a plea for the protestors to consult with people who know what they are doing this time before they go blundering in once again with their size 10s and misspelled bedsheets. In a David and Goliath struggle, you don’t just need all the help you can get, you need the right help to avoid falling at the first few hurdles. (more…)


‘Straight talking’ Toon fans vent their spleens on Wonga…

September 4th, 2013 | 82 Comments |

Wonga Shark.
Tyneside: Now a haven for sharks.
As some of you regular readers may recall, I posted this blog a few days ago, asking readers for their views on 1. The Yohan Cabaye transfer situation and 2. Wonga’s sponsorship of Newcastle United now that the season has started.

I compiled the results into two seprate pieces for my blog on metro.co.uk and though the first one on Cabaye was published on there, the second one on Wonga was “rejected due to unsuitable content.” So, I am publishing it on here for your delectation and delight!

Hello and welcome to the third blog here on metro.co.uk where I take a look at what Magpies fans are thinking about the burning issues of the day at Newcastle United. In this one I take a look at what my fellow fans are thinking about the club’s latest shirt sponsors, the controversial payday loan sharks perfectly respectable ‘Digital Finance Company,’ Wonga.

As with the last one about the current Yohan Cabaye controversy, I published a blog on my own site requesting 50-60 word comments from readers on giving their thoughts. As space is tight though, I won’t waste any more space with my own waffle except to say that the comments have been arranged to gradually move through the spectrum of opinion from one extreme to another, so here goes! (more…)