Tyneside: Now a haven for sharks. As some of you regular readers may recall, I posted this blog a few days ago, asking readers for their views on 1. The Yohan Cabaye transfer situation and 2. Wonga’s sponsorship of Newcastle United now that the season has started.
I compiled the results into two seprate pieces for my blog on metro.co.uk and though the first one on Cabaye was published on there, the second one on Wonga was “rejected due to unsuitable content.” So, I am publishing it on here for your delectation and delight!
Hello and welcome to the third blog here on metro.co.uk where I take a look at what Magpies fans are thinking about the burning issues of the day at Newcastle United. In this one I take a look at what my fellow fans are thinking about the club’s latest shirt sponsors, the controversial payday loan sharks perfectly respectable ‘Digital Finance Company,’ Wonga.
As with the last one about the current Yohan Cabaye controversy, I published a blog on my own site requesting 50-60 word comments from readers on giving their thoughts. As space is tight though, I won’t waste any more space with my own waffle except to say that the comments have been arranged to gradually move through the spectrum of opinion from one extreme to another, so here goes! (more…)
NUFC Blog on metro.co.uk As some of you already know, I am currently the Newcastle United blogger for metro.co.uk, the website for the free newspaper distributed in London and several other major cities throughout the UK.
This time, I want to prepare two pieces for my Metro blog with your views. The first will be to reflect the views of my fellow Newcastle United fans on the current Yohan Cabaye transfer situation, and the second will be on Wonga’s sponsorship of Newcastle United now that the season has started. You can express your views on both topics or just one if you prefer but please read the note on word limits below if you want to contribute.
Like the previous one, they won’t be an epic pieces overall as they word limited, so it would be great if you could keep your entries to around 50 words for each topic, or 60 if you really must! To give you an idea, the paragraph after this one is 65 words, so something just a little shorter than that would be fine. If you don’t have Microsoft Word or something similar with a word counter and can’t be bothered to count the words one by one, you can find a very good online word counter here. (more…)
“From a commercial impact, Wonga have had the money on the table and have been a lot more aggressive.
“It’s massively important to have people on board that want to get involved with us in terms of what we do with the fans and the foundation and what we do with the younger players.
“Wonga have only really been here five weeks and they have actually done considerably more than anyone ever has done in terms of investment and support.
“The gates have been unveiled… they renamed the stadium back to St James’ Park. Wonga tick the boxes.(more…)
Wonga: Sinking their teeth into the North East. A radio programme which is well worth listening to if you’re a Newcastle United fan is BBC Radio Four’s “the Lending Game,” a 40 minute look at Wonga’s controversial sponsorship of Newcastle United.
This is what the online blurb for the programme says:
“As Wonga moves into the mainstream with its sponsorship of Newcastle United, is the so-called payday lender responding to, or shaping, changing attitudes on money and morality? Chris Bowlby goes back to his teenage home on the Tyne to look at the rise of Wonga through the lives of the Toon Army.”
Amongst other things, it contains a fairly revealing interview with Newcastle United financial director, John Irving, who told Chris Bowlby that the clinching factor for working with Wonga was the company’s desire to “work with us on fans, the Academy and the Newcastle United Foundation,” who work with the Wonga customers of the future, youngsters from underprivileged families in the North East. However, the interview with Irving is abruptly halted later in the show by a female press officer (possibly Wendy Taylor) when the interviewer brings up controversial subject of former refusenik, Papiss Cisse, who was still in discussions with the club over wearing the shirt when the programme was being made. (more…)
.“It’s a big statement by Wonga to say: ‘We want the naming rights and we’re going to give it back to the fans and the community’.”gushed Derek Llambias.
“Getting the St James’ name back is fantastic. It is a clever move in terms of getting fans in a good place.”
“For so long, Llambias and owner Mike Ashley were associated with taking unpopular decisions (“We started off poorly,” he admits) but the announcement of a controversial deal with Wonga yesterday was significantly sweetened by news about the stadium name.” purred the Journal’s Mark Douglas.
Yet the sums just do not seem to add up. It was trumpted by Llambias that the new sponsorship deal with Wonga would be the club’s “biggest-ever commercial deal.” and when asked if the total deal amounted to £8 million per season, he acknowledged that sum was “not far off.” £6 million of this is going into the main shirt sponsorship side of the deal. As I pointed out in this earlier piece, this is actually slightly below the mean figure of £7.36 million for Premier League shirt sponsorship. However both Wonga and Llambias have made much of the fact that a further £1.5 million will go into the club’s Benton Academy and the Newcastle United Foundation, where Wonga will be getting involved with future customers local youngsters from underprivileged families. (more…)
