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Archive for tag: Wonga sponsorship deal.

‘Straight talking’ Toon fans vent their spleens on Wonga…

September 4th, 2013 | 82 Comments |

Wonga Shark.
Tyneside: Now a haven for sharks.
As some of you regular readers may recall, I posted this blog a few days ago, asking readers for their views on 1. The Yohan Cabaye transfer situation and 2. Wonga’s sponsorship of Newcastle United now that the season has started.

I compiled the results into two seprate pieces for my blog on metro.co.uk and though the first one on Cabaye was published on there, the second one on Wonga was “rejected due to unsuitable content.” So, I am publishing it on here for your delectation and delight!

Hello and welcome to the third blog here on metro.co.uk where I take a look at what Magpies fans are thinking about the burning issues of the day at Newcastle United. In this one I take a look at what my fellow fans are thinking about the club’s latest shirt sponsors, the controversial payday loan sharks perfectly respectable ‘Digital Finance Company,’ Wonga.

As with the last one about the current Yohan Cabaye controversy, I published a blog on my own site requesting 50-60 word comments from readers on giving their thoughts. As space is tight though, I won’t waste any more space with my own waffle except to say that the comments have been arranged to gradually move through the spectrum of opinion from one extreme to another, so here goes! (more…)


Putting lipstick on a pig called “Wonga”

August 23rd, 2013 | 26 Comments |

Wonga loan Shark.
Wonga: Ticking the boxes for fans?
My latest ‘blog on metro.co.uk is now up!

Entitled “Is Wonga really Newcastle United’s greatest ever sponsor after only five weeks?” I reflect on the words of Newcastle United’s Financial Director John Irving, who recently said the following at a meeting to reassure Newcastle United fans about the club’s controversial sponsorship deal with Wonga:

“From a commercial impact, Wonga have had the money on the table and have been a lot more aggressive.

“It’s massively important to have people on board that want to get involved with us in terms of what we do with the fans and the foundation and what we do with the younger players.

“Wonga have only really been here five weeks and they have actually done considerably more than anyone ever has done in terms of investment and support.

“The gates have been unveiled… they renamed the stadium back to St James’ Park. Wonga tick the boxes. (more…)


Do Wonga actually pay anything for St James’ Park naming rights?

July 31st, 2013 | 70 Comments |

Wonga.
.
“It’s a big statement by Wonga to say: ‘We want the naming rights and we’re going to give it back to the fans and the community’.” gushed Derek Llambias.

Alan Pardew also chimed in, exulting:

“Getting the St James’ name back is fantastic. It is a clever move in terms of getting fans in a good place.”

“For so long, Llambias and owner Mike Ashley were associated with taking unpopular decisions (“We started off poorly,” he admits) but the announcement of a controversial deal with Wonga yesterday was significantly sweetened by news about the stadium name.” purred the Journal’s Mark Douglas.

Yet the sums just do not seem to add up. It was trumpted by Llambias that the new sponsorship deal with Wonga would be the club’s “biggest-ever commercial deal.” and when asked if the total deal amounted to £8 million per season, he acknowledged that sum was “not far off.” £6 million of this is going into the main shirt sponsorship side of the deal. As I pointed out in this earlier piece, this is actually slightly below the mean figure of £7.36 million for Premier League shirt sponsorship. However both Wonga and Llambias have made much of the fact that a further £1.5 million will go into the club’s Benton Academy and the Newcastle United Foundation, where Wonga will be getting involved with future customers local youngsters from underprivileged families. (more…)


Papiss in our time?

July 31st, 2013 | 19 Comments |

Papiss Cisse in new Wonga shirt.
Papiss in his new W(r)onga shirt and “Sisse” boots.
It seems there’s a grand conspiracy to make me look like a complete arse at the moment.

Just before I finally had my most recent blog, “We’re still in the dark about Cisse and Wongagate” published on metro.co.uk, Cisse came out and spoke for the first time on his war on Wonga, saying:

“It has been a very difficult time for me and the Club, and also for the fans. I have had some useful discussions with my Club, my family and Islamic teachers in the last few weeks. After a huge amount of thought and reflection I have made the decision to follow my teammates and wear the kit.

“Now I think it is important for the team and the fans that we concentrate 100 per cent on football. Although I did not go to Portugal on the training camp, I was back here working hard on my fitness and preparing for the start of the new season. Since then it has been great to be training with my teammates again. I feel great and ready to go, and cannot wait to be out there against St. Mirren on Tuesday and to play my part for the team.” (more…)


Why Wonga just isn’t worth it

July 20th, 2013 | 43 Comments |

Papiss Cisse holding Toon shirt.
Na! I’m not wearing it if it’s got Wonga on!
In a piece I wrote on here back in October of last year I asked the question “Wonga and Newcastle United – Is it worth it?

Apart from the damage to the club’s dignity and self respect, not to mention it’s “brand value” because of associations with downmarket Sports Direct and even worse, Wonga, we are now seeing another kind of damage caused by the latter. Of course, I am referring to the current situation with Papiss Cisse and his refusal to wear a Wonga branded shirt.

The way things stand currently, the club could lose one of it’s most valuable players, not to mention last season’s joint top goalscorer before the first season under wonga’s sponsorship has even started. However in this piece I will look at what the club is receiving in return.

“The best deal we’ve ever done…”

Newcastle United’s ex-managing Director, Derek Llambias, described Wonga’s sponsorship as “the best deal we’ve ever done” and when asked if it was worth around £8 million per season, he replied that figure was “not far off.” (more…)