Glossing over it?
Posted on June 20th, 2009 | 45 Comments |
What is it with brochures?
A report in The Chronicle Live is suggesting that the club will follow the lead of Wasserman and look to promote Newcastle United through a brochure, using a local company, as the Wasserman Media Group has done with Owen.
An excerpt from the report reads –
“United chiefs were in the process of having a brochure prepared to promote the club to potential corporate sponsors.
Now, the Chronicle understands the firm contracted to compile the glossy document has been instructed to produce two separate versions – one featuring Alan Shearer and one without him.
A leading Tyneside-based advertising agency has been told a concrete ruling on which one they should go ahead with will be made in the next two weeks.”
Is this all really necessary? Anybody else squirming at the concept and reality of it all?
To my mind, proper football people know what state Michael Owen is in. People will either seem him as a potential asset or an expensive free-loader. I’d say he’s worth a punt for a few people if they can get him on reasonable wages. For that matter, under those circumstances, I’d say we could take another punt on him. That pimping brochure is totally unnecessary and honestly I’m just genuinely gobsmacked by it. Both by the concept and the content.
What are they trying to achieve by addressing public criticisms and trying to justify a recent dip in form? Footballing people understand the nature of the beast and where Owen is in his career and what he potentially has to offer. They don’t need a brochure to explain it for them.
Similarly, what could serious sponsors need to know about NUFC? If potential sponsors need a brochure to get their attention and to inform them about our club, then we’re in a sorrier mess than I realised. There’s an old public relations adage that ends with the phrase, “Just make sure you spell my name right.” I would have thought sponsors would be tripping over themselves to get in on the action, the amount of coverage we get. But it would seem nobody wants to touch us with the proverbial bargepole.
NUFCBlog Author: bowburnmag
bowburnmag has written 234 articles on this blog.
BBM
I may have read it wrong but I thought they were producing the brochure to try to wheedle some cash out of potential corporate sponsors rather than people interested in buying the club?