Archive for category: Keith Bishop.

Bashing the Bishop: Newcastle United, Derek Llambias and the Z-list PR guru

October 22nd, 2014 | 120 Comments |

Mike Ashley and Keith Bishop.
“That’s another fine mess…”
Most Newcastle United fans are now familiar with the sight of Newcastle United’s PR consultant, Keith Bishop, who seems to have become a permanent figure at the right hand side of Mike Ashley. But who is he? And how did Keith Bishop PR get the job despite being a small celebrity PR company that would be totally out of its depth with a large Premier League club? Finally, what does former Newcastle United managing Director Derek Llambias have to do with all this? Below are a few answers.

First to correct a few possible misconceptions from the local media though.

Keith Bishop PR has been described as “one of London’s most well-known PR agencies” by Mark Douglas in local newspaper, the Chronicle. In reality it is more of a C-Z list celebrity PR outfit than a proper PR company like Bell Pottinger, Edelman, Ogilvy PR and others who are commonly retained by top companies, including large Premier League football clubs. Bishop is more like a poor man’s Max Clifford, more suited to representing celebrity has beens and wanabees than a large Premier League football club. When asked by ‘Features Exec’ in April 2013 “Who are some of KBA’s most well-known, or respected clients?” he replied “Newcastle United, Glasgow Rangers F.C., Flavia Cacace, Kristina Rhianoff and a few soap stars!” Other top clients of Bishop are Les McKeown of the Bay City Rollers (he’s still going!), Sven’s ex, Nancy Dell’Olio, Pat ‘the mullet’ Sharp and Lord Brocket from “I’m a Celebrity”, North East Sky Sports reporter David Craig and Gary Newbon. The figures of Keith Bishop PR also indicate it is a quite a small time operation too. Whilst it is true that Bishop can also boast of having Leeds United and Rangers on his books, like Newcastle, they are also something of a PR disaster area at the moment. (more…)