Archive for tag: Ampersand.

Selling the proud history of Newcastle United?

November 21st, 2009 | 21 Comments |

NUFC working with the experts?
NUFC working with the experts?
I recently wrote a short piece on the announcement of Newcastle United having made a deal with Merseyside based marketing company, Ampersand. Anyone who read it will know that it was tongue in cheek, although I did make references to the timing of the announcement being so close to the renaming of St James’s Park and begged the question of how much influence this company may have had on it.

Ampersand have since sent us an email explaining their background and position, and their objectives for and influence on Newcastle United and it’s Marketing direction:

“Ampersand is a PR, Marketing and Design agency based in Merseyside. The company is a full service agency and works with a number of different clients in all three capacities. Ampersand was commissioned by Newcastle United to design and produce a piece of printed marketing material that would serve as a brochure detailing the clubs history, traditions, uniqueness and proud position on football’s world stage. (more…)

Hey! calm down, calm down!

November 10th, 2009 | 89 Comments |

Adding to the charm?
Adding to the charm?
It’s been reported that Newcastle have agreed to bring in Ampersand, a Liverpool-based marketing agency, in order to push for new sponsorship. Amid the furore which followed Ashley’s latest ill-timed and ill-fated decison to rename St James’, it would seem the deal was agreed based on Ampersand impressing the board with their work which went into a similar project for Everton. Apparently they too are a client of Ampersand, who have been involved in the renaming rights for their new stadium planned to be built in Kirkby.

However, they’ll also be pushing other channels as many of our sponsorship deals come to a close at the end of the season, and they will be looking particularly at a new shirt sponsor. It would appear the club has confirmed the appointment but declined to comment any further. However, managing director of Ampersand Emma Blackmore said they would be working in close partnership with the club over the next 12 months. (more…)