Archive for tag: marketing deal.

Hey! calm down, calm down!

November 10th, 2009 | 89 Comments |

Adding to the charm?
Adding to the charm?
It’s been reported that Newcastle have agreed to bring in Ampersand, a Liverpool-based marketing agency, in order to push for new sponsorship. Amid the furore which followed Ashley’s latest ill-timed and ill-fated decison to rename St James’, it would seem the deal was agreed based on Ampersand impressing the board with their work which went into a similar project for Everton. Apparently they too are a client of Ampersand, who have been involved in the renaming rights for their new stadium planned to be built in Kirkby.

However, they’ll also be pushing other channels as many of our sponsorship deals come to a close at the end of the season, and they will be looking particularly at a new shirt sponsor. It would appear the club has confirmed the appointment but declined to comment any further. However, managing director of Ampersand Emma Blackmore said they would be working in close partnership with the club over the next 12 months. (more…)