Archive for tag: Newcastle shirt sponsorship deal.

Drop in shirt sponsorship deal revealed.

August 4th, 2010 | 98 Comments |

Between a rock and a hard place...
Between a rock and a hard place...
It’s not really a new story, but it is doing the rounds again so is perhaps worth a second look, although some of it doesn’t make for positive reading.

A new table has been revealed showing the value of sponsorship deals from each club in the Premier League. The revenue streams from shirt sponsorship at all clubs has increased, apart from at two clubs. On the plus side, revenue has dropped at Sunderland, despite them believeing that they are a big club. On the downside, our revenue has also dropped.

To be fair, part of the drop in revenue can be attributed to factors beyond the control of our football club. The credit crunch bit hard, and it bit Northern Rock particularly hard, meaning that any sponsor deal with them was never going to be as extravagant as it was previously. Add a relegation onto that, with the drop in exposure that goes hand in hand with that, and it is clear to see why the money we are being given to carry a name on our shirt has pratically halved. (more…)