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Virgin territory for Newcastle?

November 24th, 2011 | 46 Comments |

Virgin Money to sponsor Newcastle United?
Dressed for Middlesbrough
Is there any truth in the rumours that Virgin Money are in talks about sponsoring Newcastle United by way of the shirts and stadium naming rights?

According to a site called ‘Marketing’, Virgin are in talks with Newcastle United about a possible shirts and stadium sponsorship deal. The rumours about such a deal have been bubbling along for a while but I’ve never been sure how much strength there is in them.

Of course it was Virgin Money who took over Northern Rock, our previous sponsors, and I did just wonder if assumptions had been made because of that.

The ‘Marketing’ site stresses that no deal has actually been struck but they feel that Virgin Money are a likely fit for such sponsorship. They cornered an ‘executive’ from ‘brandRapport’ in the middle of his cheese sandwich and he had this to say:

Virgin Money could benefit enormously from taking on the Newcastle shirt sponsorship. The passion and loyalty of the Newcastle fans is legendary and the fans could definitely see it as a very positive move and confirm Virgin Money’s commitment to the area.

The Newcastle shirt is one of the most iconic, most recognised and highest-selling shirt in the Barclays Premier League.(more…)